How Can a Local Business Get on the First Page of Google?

Google Places and Local business listings, and how they can help.

How can a local business get on the first page of Google? This question is one of the most asked about, and at the same time, one that is most misunderstood by business owners, so I will do my best to answer it in this article.

Most business owners are not very knowledgeable about how the Internet can help their local business, and therefore they tend to shy away from it, but the truth is that unless they are prepared for the golden opportunity that is being handed to them, on a plate by Google and the other search engines, the chances are that their business will not grow, and could indeed fail.

For some time now Google have known that people have changed the way that they look for services in their local areas, and now they search for things on the internet, rather than looking in the local newspapers for them, and this can be proved by the noticeable drop in newspaper and Yellow pages advertising.

Because of this Google have changed the way that it gives the people that are searching for services, search results that are showing local results first, giving local businesses an advantage over their competitors.

In recent years there has also been a sharp increase in the number business directories, and most of them allow businesses to list their business for free, of course some will also try to sell you a premium position, but this is not necessary.

Google have now introduced their own version of business listings, and have called it Google places, and you can also list your business for free in it.

Both the local business listings and Google places work closely together, and therefore many business listings have been picked up by Google, so there are a lot local businesses that have a listing on Google places and have not claimed their listing, as they don’t even know that they have one.

These local listings, together with Google places are very powerful, and give the business owner the chance to get their business onto the first page of Google in their local area, as well as the other main search engines.

There are only seven places available on the first page of Google, so therefore the listings will need to be properly done, to give the best chance of getting on the first page.

Combining the above strategy with your own local business website, and linking the local listings, as well as the Google Places listing to the website, can result in not only having your local Google places listing on the first page, but also your business website showing in the organic listings below the Google places listings, giving you double the chance of being found.

For this to happen though your website will have to be well optimized (meaning that it will come up for several search phrases), if you don’t know how to do this then it’s worth spending some money to get it done properly.

I hope that you are now getting the idea on how a local business can get onto the first page of Google in your local area.

Wolfgang Bloomfield

Home Based Business – Working With Your List

When you start building your home based business one of the main things you will need is a list, a list of people who are interested in your product or services that you have to offer. Without a list, basically your online business will not succeed and you will have just wasted your time and money in setting up your business.

To build a list you will need to have a squeeze or landing page with an opt-in box for your visitors to enter their details. Once they enter their name and email this gives you an indication that they are interested in what you have to offer. The more people that enter their details, the bigger your list becomes. This is where your home based business starts to grow.

If you have watched any videos on YouTube about list building for your home based business, then you may have herd the saying, the money is in the list, this is not completely true. The money comes from the trust of your list, if you gain your lists trust then you will start to make money, they will start to buy from you because you have gained their trust and feel like you are someone they can relate to.

To gain your lists trust, don’t just keep sending them emails with just sales pitches, because if you do, you will lose their trust. Try to send emails offering some great free content and tips, tips on how you can help them in building their home based business. A good way to gain trust is for you to do a video, when they first join your list, introduce yourself, let them actually see who you are, this way they can put a face to the person that is sending them emails.

Another good way of gaining your lists trust is to try to find out what they are looking for, send them a survey, asking them what they really want. An example would be something like 10 questions on how you could help them with their home based business. Once you get their replies, then you can put together products or services to suite their needs.

Once you gain your lists trust, they then become more responsive to your regular emails. Your open rate will increase and your sales start to increase, which in turn brings in more profit. Another good thing that happens is your name starts to get known around other websites as a person who cares about their subscribers and is someone willing to help. This is because people will talk about their experience on the social media websites. This in turn then brings more people to your home based business website, who then subscribe to your emails. Working with your home based business list is very important.

Let me finish with asking you this simple question. If you were to go into a shop wherever it may be, and the sales assistant was very polite and helpful in showing you the product you were interested in, but at the same time not very pushy, you know what I mean, he was not pushing for that sale, would you go back to that shop at a later date if you were looking for something else?

My answer to that question would be yes, I would go back, in fact I do go back to the shops I use, and the reason is that I know I can browse without the pressure for a sale. That’s why it is so important to build a relationship of trust with your list in your home based business.

Small Business Books – Must Read Books For Small Business Owners

Starting up your own business can be challenging. There are lots of things that you have to take into consideration when you are planning your business and some good small business books might just help you with that.

Running a small business can be very tough because you need to have a good network in order to expand, and building a network is not an easy task. Mathew Corner’s 40 Super Tips for Networking You and Your Business: How To “Work The Room” While Having Fun AND Being Effective will teach you how to improve your communication skills and gain useful networks that will help you to get your business to the next level. The book provides applicable, concise, and practical strategies and it also talks about all the things you need to know about networking. It combines attention grabbing visuals and effective advice to keep readers interested in the subject.

Building a network is not the only thing you should be concerned about. In order to run a successful business, you also need to know how to solve business problems. Donna Fenn’s Alpha Dogs: How Your Small Business Can Become a Leader of the Pack highlights eight successful small-company entrepreneurs. These businesses are represented as case studies in how to solve some particular problems. The book is very user friendly and it also highlights some of the most misunderstood business assumptions such as ‘higher salary leads to better employee motivation’.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber is a good book that has garnered lots of positive reviews from readers. This book talks about business start-up myths and how they can get in the way of running business. The book points out that your work is not your life, and it also helps you distinguish between working on your business and working in your business.

The marketing series have been around for decades and it is arguably the most popular reference series in the world. Small Business Marketing book talks about strategic marketing, online marketing, cost-effective, fast-acting ideas for fast impact, and more. If you are looking for an easy-to-read book, this is the book to buy. It uses plain English, so you will be able to understand the book easily even if you do not have a business degree or background. Despite that, the book is also enjoyed by readers with marketing background.